Ola Ice-Cream Campaign
Strategic Campaign • Illustration • Packaging Design
This project introduces a new range of Ola beach ice creams, each with unique names and characters for different flavors. Packaged in sustainable materials, the design features an interactive squeeze-up container that appeals to both children and adults. The message, “Pick Your Persona,” lets consumers choose flavors based on relatable characters like ‘Mr. Sunburn’ for strawberry or ‘The Surfer’ for chocolate creating a fun, personal connection with the product
Project Goal
The goal was to create packaging that makes people say, “I want The Surfer,” by connecting flavors to fun characters. It also uses eco-friendly materials to help protect the beach environment.
Design Decisions
The design links each flavor to a playful character, making the product more personal and fun for customers. Bright colors and a squeeze-up container add to the beach-friendly, family appeal.
