New Narratives NGO
Brand Strategy • Brand Identity • Logo
New Narratives is a start-up NGO focused on supporting the mental health of teenagers and young adults. They aim to create a caring and supportive environment while maintaining a professional approach that resonates with young people. Their mission is to empower the next generation by providing the resources and guidance needed to navigate mental health challenges, fostering growth and resilience. 💚💚
Design Decisions
The goal of the New Narratives logo was to create a simple, welcoming design that shows growth and support. It needed to connect with young people while still looking professional and trustworthy.
Design Decisions
The handwritten style was chosen to feel friendly and easy to connect with for young people, while also adding warmth and care. Green shows growth and positivity, and white keeps the design clean and welcoming.
New Narratives Carousel
